Communication can rapidly go off the rails when experts talk to non-technical audiences. These conversations, presentations, and pitches, can feel as though the expert is speaking an entirely different language. We call this “tech talk” and it’s often at the heart of misunderstanding. Tech talk can delay projects, escalate costs, and frustrate everyone involved. To address this breakdown in communication, we developed the Tech Talk Translator Program. Individuals who successfully complete this program become Certified Tech Talk Translators and gain myriad, easy-to-implement tools to ensure that ideas are shared, requests are understood, projects are appropriately scoped, and results are effectively delivered.
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