Whether firefly or public speaker, providing your audience with an authentic indicator of who you are is essential to your success. Audiences are looking for signals of authenticity, and when they are missing, their internal alarms are quick to signal an imposter.
Read MoreThe human brain can perceive over 7 million colors!
This astounding ability allows us to discern important differences between similarly colored objects; it also allows us to perceive a richer, more interesting world.
But the visual system isn't the only sensory system that can parse out subtle differences between similar stimuli. Our auditory system also has this exceptional ability, and it's critical to how we perceive the meaning of spoken words.
Begin by appealing to the oldest part of your audience's brain...
You have the most critical, game-changing information on the planet to talk about, but if you don't immediately create a connection with your audience, your message will fall flat.
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