It’s lurking and pervasive. It rears its ugly head during business presentations—project updates, board reports, and investor meetings. It happens during team meetings and webinars. CEOs and new hires are equally guilty of it.
It’s the corporate communication trap!
When I was around 8 years old, I went on a sales call with my father. He sold paper and plastic products. I sat in the corner and quietly watched my dad sell branded plastic bags, copy paper, and toilet paper to the owner of a small shoe store.
How did he sell him TP? A story.
