“Across 12 studies [an associate professor from University College of London School of Management] found that people could predict VC funding decisions based not on the actual content of entrepreneurs’ pitches but on how they were presented, especially body language and facial expressions.”
Read MoreLast night, a steady stream of ghouls, zombies, and werewolves crawled the streets, making wild gestures to add to the believability of their characters. Speakers looking to command similar attention and engagement from their audience must also pay attention to their hands and arms when presenting.
This action is known as gesturing, and it is more important than you think.
