To engage your audience, your words must help your listeners paint vivid mental images that bring your content to life. It’s why you must always follow this simple rule:
Read MoreArticulating a vision = leadership.
Rallying support = leadership.
Steadying morale = leadership.
Acknowledging excellence = leadership.
Building and sustaining a business = it’s all leadership.
And while leaders have a long list of important attributes, one ability is central to all others—communication.
Recall the times you’ve solved problems, collaborated, exceeded expectations, handled adversity, made mistakes, made amends, set records, delivered on-time, said ‘thank you,’ and led your organizations.
We’ve experienced a lot, but we rarely take time to record the details and build a story library of these experiences.
Thirty-five thousand years ago, in a sandy-floored cave illuminated by the flicker of fire light on the tropical island of Indonesia, a human hand reached out of the darkness and began to paint. Animals, murals, everyday objects, still life, but all…stories. Whether in art or oration, stories have been part of the human tapestry since the very beginning.
Stories are the epitome of effective communication.
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