Communication in the age of COVID-19

No news is not good news

In times of uncertainly, the old adage of ‘no news is good news,’ couldn’t be further from the truth. More apt is, ‘Silence is deadly.’

According to a 2019 Dynamic Signal study, 80% of U.S. workers were stressed as a result of ineffective company communication.[1] That was in 2019 when the economy was rolling and there was no such thing as COVID-19.

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Communication Moments Matter

Michael Bloomberg is exhibit A in the case for ‘communication matters.’

Preparing for every communication moment (whether it’s a national debate or a company meeting) can be the difference between:

success and failure,
clarity and confusion,
profit and loss.

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Empathy and Communication

Empathy, according to the Cambridge Dictionary, is the ability to share someone else’s feelings or experiences by imagining what it would be like to be in that person’s situation. It is a decidedly human characteristic, and it also underlies effective communication. That’s because communication is inherently a human-to-human process, and for communication to be successful, there must be a relatability between the sender and the receiver.

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Executive Presence

Executive Presence is an essential aspect of being a great leader. But defining the specific skills and attributes that make up executive presence can be difficult. While experts continue to debate the exact ingredients of executive presence, they all agree that exceptional and commanding communication skills are essential.

The key communication skills necessary for C-suite level executive presence include:

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